Professor Dimitrios Buhalis

Deputy Director

International Centre for Tourism and Hospitality Research (ICTHR)

School of Services Management, Bournemouth University,

Talbot Campus, Fern Barrow, Poole, Dorset , BH12 5BB , UK

Tel: +44 1202 961517 Fax: +44 1202 515707

Email: dbuhalis@bournemouth.ac.uk

Internet http://www.bournemouth.ac.uk/services-management/

http://www.bournemouth.ac.uk/icthr

Internet http:// www.buhalis.com Blog: http://buhalis.blogspot.com

Professor Dimitrios Buhalis is an innovative tourism and hospitality researcher, teacher and adviser that conceptualises technology-enabled strategic management and marketing solutions for tourism and hospitality organisations on a global scale. He is currently Established Chair in Tourism, Deputy Director of the International Centre for Tourism and Hospitality Research at Bournemouth University and Professorial Observer at the Bournemouth University Senate. Dimitrios has also served as Chairman of the Scientific Committee of the ENTER '98, ’99, and 2000 conferences on Tourism and Information Technology, as well as ENTER Destinations Chair for 2002 and ENTER Overall Chair in 2003, 2009 and 2010.

He is regarded as an expert in the impacts of ICTs in the tourism industry, the management of tourism distribution channels as well as in strategic tourism marketing and management. He has also been involved in teaching, advising, developing distance learning material, external examining or examining research degrees for Universities and other organisations in Greece, Spain, Italy, Ireland, Austria, Portugal, France, Finland, Norway, Slovenia, United Arab Emirates, Romania, Ghana, Trinidad & Tobago, New Zealand, Ivory Coast, Egypt and Indonesia. Dimitrios has been involved with a number of European Commission FP5 and FP6 projects and regularly advises the World Tourism Organisation, the World Tourism and Travel Council and the European Commission in the field of eTourism. His industrial experience includes managerial roles in the Aegean tourism industry, as well as 15 years of international tourism and hospitality research and consultancy. His latest assignment was to develop an eTourism Strategy for the Egyptian Tourism Authority and the Ministry of Tourism in Egypt as part of the Austrian Twinning project whilst he recently completed a project on the development of Hotel School for the Government of Andorra. Dimitrios is still an active tourism practitioner, listing the positions of Marketing Manager and web master for his family Hotel Segas in Loutraki, Board of Director of
Aquis Hotels and Resorts SA and non-Executive Director of yourholidays.com travel agency in his activities.

www.buhalis.com

Abstract:

eTourism challenges and opportunities in the networking era

Professor Dimitrios Buhalis 2009

As User Generated Content (UGC) and Web 2.0 emerge as key content generators online most hotels and Tourism Destinations around the world need to adopt strategies to deal with their brand name online in an unstructured environment. Good references and reviews can provide a competitive advantage whilst unkind criticism can cost hotels dearly. There are several major challenges therefore for both hotels and tourism destinations to overcome including management, policy and technological challenges, especially in the Web 2.0 era and beyond.

This presentation will address a wide range of topics, including the list bellow, before adopting a workshop approach where the participants will be able to discuss real problems and approaches to managing issues on line :

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