Lee Hunter
Lee Hunter, Google
Lee Hunter is a Product Marketing Manager for Google, looking after all business marketing in the UK and Ireland. He is also responsible for the development and launch of the Google Online Marketing Challenge - the world's largest in-class academic competition. With a Masters in e-Marketing, Lee's background includes marketing for tech start-ups, financial services and consulting businesses across Australia and the UK
Abstract :
Google for Tourism
Google tools can show key insights and trends to help the tourism industry understand how their market is changing. This talk will outline interesting changes we see online in the tourism industry. It will also describe how you can use Google to identify market opportunities, then apply best practice strategies in partnerships and online advertising to capitalize upon them.
The Google Online Marketing Challenge
This student online marketing competition gives teams free online advertising with Google AdWords to work with local businesses to devise effective online marketing campaigns. Over 10,000 students competed in 2009. This talk will describe successful strategies that the winning students employed and how these can be used for any business advertising online.
Lee Hunter
Product Marketing Manager - Google UK
Direct +44 (0) 207 881 4616
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